Autoresponder Guide

Here are the steps to producing your own autoresponder series:

1. Sign Up for an Autoresponder Program.
 
The two best programs and most affordable programs on the Internet are GetResponse.com (recommended) and Aweber.com (just choose one)

2. Decide What Free Gifts You Will Give Away

Most people are stingy with their email addresses because they are scared of being spammed. You must offer them something of value to give them an incentive to sign up. Here are a few things you can try:

- The e-reports in the 'Brandable PDF's section

- A free article email course giving away a new article every time. You can use my pre-written articles for this purpose.

- You can create your own personalized email course.

If you are going to use a personalized email course here is a general outline to use:

3. Initial Message – Introduce Yourself

Introduce yourself (be brief), thank your subscriber for signing up and remind them of all of the BENEFITS that you will be offering them by being a member of your email series. Be absolutely sure to reinforce the benefits of the product and tell them how it will help them!

4. Follow Up Message #1 – Write a Product Review

People love to hear the opinion of other satisfied users of a product before they buy so as an affiliate you have the ultimate advantage of being a third-party recommendation!

Engage your reader, and let them know that you were once right where they are right now, searching for information and that you have the answer to their problem. Be sure to be honest!

Tell the reader your story and why you chose to promote this product and how it made a difference in your life. Your mission in this message is to try to establish credibility with your reader and build their trust.

Give your honest opinion of what you may have learned from the book and tell the reader about your results. Also share what you didn’t like about the program.

If you are not sure what to write you should look at the reader review page of the affiliate section for a good example.

5. Follow Up Message #2 – Persuade Your Prospect By Reinforcing The Benefits

It is VERY important that you describe the benefits of the program. ATTENTION. INTEREST. DESIRE. ACTION (AIDA). Keep these four trigger words in your mind when writing your sales letters/emails and you will be successful.

So when you promote my program, remember this next extremely important point. Don't try to sell the product or service. Sell the 'BENEFIT TO THE READER by sending them your free information. Burn that into your brain because if you fail to sell the benefits, you sell nothing.

The fact is that, most readers just aren’t interested in how much body fat you lost, or how good you look right now after using the program. Readers get interested when you show them the benefits of what the product is supposed to do and how it will help them.

For example, if you are promoting a Christmas Card Maker people will want to see the benefits of how much time it will save them, and how much their friends will admire those fantastic Christmas cards they will be designing in 10 seconds flat. They don’t really care how fast YOU made YOUR card. Make sense?

So show your reader BENEFITS, BENEFITS, and MORE BENEFITS! Do not just list the product features. List the benefits with bullet points. Let the reader know how they will feel after using, how they will look. Get them emotionally excited!

The next step is to remind the prospect to take action now. Create a sense of urgency for them to buy before it is too late. Remember to remind them that this low price is about to go up and that the free bonuses are only available for the next few days.

6. Follow Up Message #3 – Remind Them Of The Bonuses

People love free stuff. Spend some time and talk about the free bonus items that come with the program. Remind your readers that the bonuses are only available for a short period of time.

7. Follow Up Message #4–Use Testimonials & Success Stories

Using real world examples of how this product helps people will help you establish trust with your readers. You can use your own success story, or copy some of the testimonials from my site to use in this message.

8. Follow Up Message #5 – Call To Action

The last and most important message in your email sequence is your call to action message. By now your readers should somewhat trust you and should be quite interested in the program.

You must challenge them to make a decision. You also must make it absolutely clear what the benefits are and the risks of continuing doing what they are doing by not taking action. Walk them through what to do next and be very clear, even if it is a simple Click Here to Order link, or a Buy Now link.

10. Stay In Contact With Your List

As an affiliate marketer, your list is the most important that you own. Be sure to keep in contact with your list and send out a message every 1-2 weeks or perhaps every 3 weeks. Offer them free stuff (articles, PDF reports, audio reports, etc) and good information to keep them interested so they won’t forget about you.

© Jamin Thompson The6PackSecret.com 2010 & Beyond. All rights reserved.

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